Winer, Russell S.  <br/><br/>
Marketing Management  
Russell S. Winer & Ravi Dhar  
 - 4th ed.  
 - Noida   Pearson   c2013 
 - 492  P.B  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9789332543140  889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8 WIN(MAR)Ed4