TY  - BOOK
AU  - Winer, Russell S. 
AU  - Dhar, Ravi
TI  - Marketing Management 
SN  - 9789332543140
U1  - 658.8 WIN(MAR)Ed4 
PY  - 2013///
CY  - Noida 
PB  - Pearson 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -