Arora,Richa <br/><br/>
Marketing Research 
Richa Arora, Nitin R. Mahankale 
 - Delhi  PHI  c2013 
 - 257p  PB. 
<br/><br/> • Chapter 1 Marketing Research: An Overview<br/><br/>• Chapter 2 Organization of Marketing Research in India<br/><br/>• Chapter 3 Research Plan<br/><br/>• Chapter 4 Research Design<br/><br/>• Chapter 5 Descriptive and Experimental Research<br/><br/>• Chapter 6 Qualitative Research<br/><br/>• Chapter 7 Marketing Research Process Scaling and Attitude Measurement<br/><br/>• Chapter 8 Overview of Sampling Methods and Sample Size Determination<br/><br/>• Chapter 9 Methods and Techniques of Data Collection<br/><br/>• Chapter 10 Data Processing and Analysis<br/><br/>• Chapter 11 Statistical Techniques<br/><br/>• Chapter 12 Statistical Packages<br/><br/>• Chapter 13 Report Writing<br/><br/>• Chapter 14 Applications of Marketing Research in Certain Areas<br/><br/>• Some Illustrations<br/><br/>Case Studies<br/><br/>Index<br/><br/> 
<br/><br/><label>ISBN: </label>9788120346697  250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.83  / ARO(MAR)