TY  - BOOK
AU  - Arora,Richa
AU  - Mahankale, Nitin R
TI  - Marketing Research
SN  - 9788120346697
U1  - 658.83 
PY  - 2013///
CY  - Delhi
PB  - PHI
KW  - MARKETING
N1  - • Chapter 1 Marketing Research: An Overview

• Chapter 2 Organization of Marketing Research in India

• Chapter 3 Research Plan

• Chapter 4 Research Design

• Chapter 5 Descriptive and Experimental Research

• Chapter 6 Qualitative Research

• Chapter 7 Marketing Research Process Scaling and Attitude Measurement

• Chapter 8 Overview of Sampling Methods and Sample Size Determination

• Chapter 9 Methods and Techniques of Data Collection

• Chapter 10 Data Processing and Analysis

• Chapter 11 Statistical Techniques

• Chapter 12 Statistical Packages

• Chapter 13 Report Writing

• Chapter 14 Applications of Marketing Research in Certain Areas

• Some Illustrations

Case Studies

Index


ER  -