Kim, W. Chan.; Mauborgne, Renée <br/><br/>
Blue ocean strategy   : how to create uncontested market space and make the competition irrelevant 
/ by W.Chan Kim & Renee Mauborgne 
 - Boston  Harvard Business Review  2015 
 - xxiii, 287p.  P.B 
<br/><br/><label>ISBN: </label>9781625274496  1250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Blue ocean strategy<br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM(BLU)