Belch, George E  <br/><br/>
Advertising and Promotion   : an integrated marketing communications perspective  
George E Belch, Michael A Belch & Keyoor Purani  
 - 12 ed.  
 - Chennai  McGraw Hill   c2022 
 - xxxi,712  P.B  
<br/><br/> Endnotes  
<br/><br/><label>ISBN: </label>9789354600807  995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and promotion 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL(ADV)Ed12