TY  - BOOK
AU  - Belch, George E 
AU  - Belch, Michael A
TI  - Advertising and Promotion : : an integrated marketing communications perspective 
SN  - 9789354600807
U1  - 659.1 BEL(ADV)Ed12 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill 
KW  - Advertising and promotion
N1  - Endnotes
ER  -