Blythe, Jim  <br/><br/>
Business to business marketing management   : a global perspective 
Alan Zimmerman & Jim Blythe  
 - 2nd ed.  
 - New York   Routledge   c2013 
 - xxiv, 498  P.B  
<br/><br/><label>ISBN: </label>9780415537032  1295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management <br/>Industrial marketing management 
<br/><br/><label>Dewey Class. No.: </label>R 658.804 BLY(BUS)Ed2