Rao, K .Rama Mohana <br/><br/>
Service marketing 
K. Rama Mohana Rao 
 - New Delhi  Pearson  2009 
 - 358p  PB. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131704974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>SERVICE MARKETING
<br/><br/><label>Dewey Class. No.: </label>R 658.8 RAO(SER)