TY  - BOOK
AU  - Rao, K .Rama Mohana
TI  - Service marketing
SN  - 9788131704974
U1  - R 658.8 RAO(SER) 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - MARKETING
KW  - SERVICE MARKETING
N1  - includes index
ER  -