TY  - BOOK
AU  - Pillai, R.S.N
AU  - Bagavathi
TI  - Modern marketing: : principles and practice
SN  - 9788121916974
U1  - R 658.8 PIL(MOD) 
PY  - 2007///
CY  - New Delhi
PB  - S.chand
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
ER  -