Kumar, S. Ramesh  <br/><br/>
Advertising, Brands and Consumer Behaviour   : the Indian context  
S. Ramesh Kumar; Anup Krishnamurthy  
 - New Delhi   Sage   c2020 
 - xiv, 266  P.B  
<br/><br/><label>ISBN: </label>9789353883928  475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Consumer behavior 
<br/><br/><label>Dewey Class. No.: </label>659.10954 KUM(ADV)