TY  - BOOK
AU  - Kumar, S. Ramesh 
AU  - Krishnamurthy, Anup
TI  - Advertising, Brands and Consumer Behaviour : : the Indian context 
SN  - 9789353883928
U1  - 659.10954 KUM(ADV) 
PY  - 2020///
CY  - New Delhi 
PB  - Sage 
KW  - Advertising
KW  - Consumer behavior
ER  -