Barney, Jay B. <br/><br/>
Gaining and sustaining competitive advantage 
Jay B. Barney 
 - 4th ed. 
 - Noida  Pearson  2020 
 - 508p  P.B. 
<br/><br/>  Table of Content 1. Introduction: What Is Strategy? 2. Firm Performance and Competitive Advantage 3. Evaluating Environmental Threats 4. Evaluating Environmental Opportunities 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View 6. Product Differentiation 7. Cost Leadership 8. Flexibility: Real Options Analysis Under Risk and Uncertainty 9. Tacit Collusion: Cooperation to Reduce Competition 10. Vertical Integration Strategies 11. Diversification Strategies 12. Implementing Corporate Diversification 13. Merger and Acquisition Strategies 14. Strategic Alliances 15. International Strategies <br/>Printed Pages:<br/>Biblography<br/>Includes index 
<br/><br/><label>ISBN: </label>9789332550155  695.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXECUTIVE MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>R 658.4 BAR(GAI)Ed4