TY  - BOOK
AU  - Barney, Jay B.
TI  - Gaining and sustaining competitive advantage
SN  - 9789332550155
U1  - R 658.4 BAR(GAI)Ed4 
PY  - 2020///
CY  - Noida
PB  - Pearson
KW  - EXECUTIVE MANAGEMENT
N1  -  Table of Content 1. Introduction: What Is Strategy? 2. Firm Performance and Competitive Advantage 3. Evaluating Environmental Threats 4. Evaluating Environmental Opportunities 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View 6. Product Differentiation 7. Cost Leadership 8. Flexibility: Real Options Analysis Under Risk and Uncertainty 9. Tacit Collusion: Cooperation to Reduce Competition 10. Vertical Integration Strategies 11. Diversification Strategies 12. Implementing Corporate Diversification 13. Merger and Acquisition Strategies 14. Strategic Alliances 15. International Strategies 
Printed Pages:
Biblography
Includes index
ER  -