Retailing : an introduction /
Roger Cox, Paul Brittain
- 5th ed.
- Noida Pearson 2007
- 348p P.B.
Table of Content Retailing and the consumer The retail industry Retail organizations Economics of retailing Grand strategies International retailing Retail planning and strategy Retailing research The retailing environments Consumer buying behaviour Segmentation The retail mix Store location Product decisions Buying Stock management Pricing Advertising Personal selling Sales promotion and public relations Atmosphere and layout Customer service decisions Administration General management Financial planning Human resources Property and location development Store management Technology in retailing Retailing and the law The future of retailing Salient Features Coverage of internet and online retailing New chapter on general management with a focus on the skills managers need to succeed New section on supply chain management Fully updated bibliography and list of retail trade associations