Schiffman, Leon G.  <br/><br/>
Consumer Behavior  
Leon G. Schiffman; Joe Wisenblit & S. Ramesh Kumar  
 - 12th ed.  
 - Noida   Paerson   c2019 
 - xxx, 670  P.B   
<br/><br/> Part I Consumers, Marketers, and Technology <br/>Part II The Consumer as an Individual <br/>Part III Communication and Consumer Behavior <br/>Part IV Social and Caltural settings <br/>Part V Consumer Decision-Making, Marketing Ethics, and <br/>Consumer Research <br/>Endnotes <br/>Case Study <br/>Glossary <br/>Company Index <br/>Name Index <br/>Subject Index <br/>Credits <br/>New to this Edition <br/>1. Consumer Behavior and Technology <br/>2. Market Segmentation and Real-Time Bidding <br/>3. Consumer Motivation and Personality <br/>4. Consumer Perception and Positioning <br/>5. Consumer Learning <br/>6. Consumer Attitude Formation and Change <br/>7. Persuading Consumers<br/>8. From Print and Broadcast to Social Media and Mobile Advertising <br/>9. Reference Groups and Communities, Opinion Leaders, and Word-Of -Mouth <br/>10. The Family and Its Social Standing <br/>11. Cultural values and consumer behavior <br/>12. Cross-Culture consumer Behavior: An International Perspective <br/>13. Consumer Decision- Making and Diffusion of Innovations<br/>14. Markets' Ethics and Social Responsibility <br/>15. Consumer Research <br/> 
<br/><br/><label>ISBN: </label>9789353069834  899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH(CON)Ed12