Reddi, C.V. Narasimha <br/><br/>
Effective media relations 
C.V. Narasimha Reddi 
 - Delhi  PHI  c2021 
 - 255p  P.B 
<br/><br/> Preface<br/>PART ONE: CONCEPTS<br/><br/><br/>1. Concept of Organisation<br/><br/><br/>2. Public Relations and the Media<br/><br/><br/>3. Understanding the Media<br/><br/><br/>4. Media Laws—Ignorance of Law is No Excuse<br/><br/><br/>PART TWO: MEDIA STRATEGY<br/><br/><br/>5. Government Media<br/><br/><br/>6. Media Scene in India<br/><br/><br/>7. Media Relations Strategy<br/><br/><br/>PART THREE: TACTICS AND APPLICATION<br/><br/><br/>8. Media Release and Other Written Tactics<br/><br/><br/>9. Media Conferences and Press Tours<br/><br/><br/>10. Broadcast Media—Radio and Television<br/><br/><br/>11. The Internet and Social Media<br/><br/><br/>12. Photography for Media Relations<br/><br/><br/>PART FOUR: GLOBAL PUBLIC RELATIONS<br/><br/><br/>13. Global Media Relations<br/><br/><br/>14. Media Relations in Crisis Management<br/><br/><br/>PART FIVE: PROFESSIONAL EXCELLENCE IN MEDIA RELATIONS<br/><br/><br/>15. Measurement/Evaluation<br/><br/><br/>16. How to Be an Effective Media Relations Manager<br/><br/><br/>17. Best Practices<br/><br/><br/>18. Media Ethics<br/><br/><br/>Appendices<br/><br/><br/>Suggested Reading<br/><br/><br/>Index<br/><br/> 
<br/><br/><label>ISBN: </label>9789389347951  495.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA<br/>PUBLIC RELATIONS
<br/><br/><label>Dewey Class. No.: </label>R 659.2 RED(EFF)