TY  - BOOK
AU  - Reddi, C.V. Narasimha
TI  - Effective media relations
SN  - 9789389347951
U1  - R 659.2 RED(EFF) 
PY  - 2021///
CY  - Delhi
PB  - PHI
KW  - MASS MEDIA
KW  - PUBLIC RELATIONS
N1  - Preface
PART ONE: CONCEPTS


1. Concept of Organisation


2. Public Relations and the Media


3. Understanding the Media


4. Media Laws—Ignorance of Law is No Excuse


PART TWO: MEDIA STRATEGY


5. Government Media


6. Media Scene in India


7. Media Relations Strategy


PART THREE: TACTICS AND APPLICATION


8. Media Release and Other Written Tactics


9. Media Conferences and Press Tours


10. Broadcast Media—Radio and Television


11. The Internet and Social Media


12. Photography for Media Relations


PART FOUR: GLOBAL PUBLIC RELATIONS


13. Global Media Relations


14. Media Relations in Crisis Management


PART FIVE: PROFESSIONAL EXCELLENCE IN MEDIA RELATIONS


15. Measurement/Evaluation


16. How to Be an Effective Media Relations Manager


17. Best Practices


18. Media Ethics


Appendices


Suggested Reading


Index


ER  -