Ghosh, Saugat <br/><br/>
Personality congruence  :  A study on brands brand personality congruence  
Saugat Ghosh  
 - Europe   Lap lambert academic publishing   c2022 
 - x, 266  P.B  
<br/><br/><label>ISBN: </label>9786204751603  7301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING <br/>BRAND CONGRUENCE 
<br/><br/><label>Dewey Class. No.: </label>R 658 GHO(PER)