TY  - BOOK
AU  - Ghosh, Saugat
TI  - Personality congruence: :  A study on brands brand personality congruence 
SN  - 9786204751603
U1  - R 658 GHO(PER)  
PY  - 2022///
CY  - Europe 
PB  - Lap lambert academic publishing 
KW  - BRANDING
KW  - BRAND CONGRUENCE
ER  -