McQuail, Denis <br/><br/>
McQuail's mass communication theory  
Denis McQuail 
 - 4th ed. 
 - London ;  Thousand Oaks :  Sage Publications,  2000. 
 - x, 542 p.   ill.   26 cm. 
<br/><br/><label>ISBN: </label>0761965467 0761965475   895/- 
<br/><br/><label>LCCN: </label>00698196  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>R 302.23 McQ(MES)Ed4