TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory 
SN  - 0761965467
U1  - R 302.23 McQ(MES)Ed4 
PY  - 2000///
CY  - London, Thousand Oaks
PB  - Sage Publications
KW  - Mass media
ER  -