TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication 
SN  - 007290478X (acidfree paper)
U1  -  R 302.23 DOM(DYN)Ed6 
PY  - 1999///
CY  - Boston 
PB  - McGraw Hill
KW  - Mass media
ER  -