Bhattacharya, Sreeparna The role of social media influencers in influencing the consumer buying behavior : s study on fashion brands and influencers Sreeparna Bhattacharya guided by Manali Bhattacharya - Kolkata St.Xavier's University c2019 - 57 p. H.B. includes bibliography Registration No:XK01-2112-0037-0017,Mass Communication, MMR440J Subjects--Topical Terms: Mass CommunicationDigital Media Dewey Class. No.: R 302.231 BHA(THE)