TY  - BOOK
AU  - Bhattacharya, Sreeparna
AU  - Bhattachraya, Manali
TI  - The role of social media influencers in influencing the consumer buying behavior:  : s study on fashion brands and influencers
U1  - R 302.231 BHA(THE) 
PY  - 2019///
CY  - Kolkata 
PB  - St.Xavier's University 
KW  - Mass Communication
KW  - Digital Media
N1  - includes bibliography; Registration No:XK01-2112-0037-0017,Mass Communication, MMR440J
ER  -