Bardhan, Trishita <br/><br/>
Color in branding:   A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior 
Trishita Bardhan; guided by Manali Bhattacharya  
 - Kolkata   St.Xavier's University   c2019 
 - 104 p.  H.B. 
<br/><br/>Registration No:XK01-2112-0051-17, MassCommunication, MMR0J 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>R 658.827 BAR(COL)