TY  - BOOK
AU  - Bardhan, Trishita
AU  - Bhattacharya, Manali
TI  - Color in branding: : A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior
U1  - R 658.827 BAR(COL) 
PY  - 2019///
CY  - Kolkata 
PB  - St.Xavier's University 
KW  - BRANDING
KW  - Brand name products
N1  - Registration No:XK01-2112-0051-17, MassCommunication, MMR0J
ER  -