Verma, Pritesh CRM activiities : a new tool for promoting brand awareness Pritesh Verma; guided by Manali Bhattacharya - Kolkata St. xavier's University c2019 - 47p H.B. includes bibliography Registration No. XK01-1112-0048-17, Mass Communication , MMR400J Subjects--Topical Terms: Customer Relationship Management Dewey Class. No.: R 330 VER(CRM)