TY - BOOK AU - Kundu, Arijit. AU - Dr. Ruchita Burman. TI - A study of the role of CRM strategies in customer satisfaction with reference to the electronics industry U1 - 658.812 PY - 2022/// May CY - kolkata PB - St. Xavier's University Kolkata KW - customer satisfaction N1 - Table of content 1. Introduction 2. literature review 3. reserach methodology 4. data analysis 5. findings and discussion 6. recommendations 7. future scope of the study 8. conclusion 9. referenece 10. appendix ER -