TY  - BOOK
AU  - Das, Navnil.
AU  - Prof. Dr. Monirul Islam
TI  - Perception of Neuromarketing
U1  - 658.80019 
PY  - 2022/// April
CY  - kolkata
PB  - St. Xavier's University
KW  - Neuromarketing
N1  - 1. Introduction
1.1 Objectives
1.2 Definitions of Neuromarketing 
1.3 history of neuromarketing
1.4. neuromarketing measuring techniques
1.5. major advantages of neuromarketing
1.6 major disadvantages of neuromarketing
1.7. ethical implications
1.8 code of conduct
ER  -