Agarwal, Muskaan. <br/><br/>
Ad Appeals and its impact on consumer attitude and behaviour 
Submitted by Muskaan Agarwal, under the guidance of Prof. Dr. Saugat Ghosh 
 - kolkata  St. Xavier’s University  2022 April 
 - 50p.  col ill; charts 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / AGA(APP)