TY  - BOOK
AU  - Agarwal, Muskaan.
AU  - Prof. Dr. Saugat Ghosh
TI  - Ad Appeals and its impact on consumer attitude and behaviour
U1  - 658.8342 
PY  - 2022/// April
CY  - kolkata
PB  - St. Xavier’s University
KW  - consumer behaviour
ER  -