Wirtz, Jochen  <br/><br/>
Services Marketing   : People, Technology, Strategy  
Jochen Wirtz & Christopher Lovelock  
 - 9th ed.  
 - Chennai   World Scientific   2023 
 - xvii, 665  P.B  
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>9781944660598  1695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8 WIR(SER)Ed9