TY  - BOOK
AU  - Wirtz, Jochen 
AU  -  Lovelock, Christopher
TI  - Services Marketing : : People, Technology, Strategy 
SN  - 9781944660598
U1  - 658.8 WIR(SER)Ed9 
PY  - 2023///
CY  - Chennai 
PB  - World Scientific 
KW  - MARKETING MANAGEMENT
N1  - Includes Index
ER  -