Jha, Ritu <br/><br/>
To study the role of social media in shaping consumers' perception towards brands  : dissertation thesis submitted to the department of commerce 
Ritu Jha, guided by Sumantra Bhattacharya 
 - Kolkata  St. Xavier's University  2023 
 - 39p.  H.B. 
<br/><br/> includes reference, annexure  
<br/><br/>Registration No:XK01-2112-0045-21, Roll No: 0019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL MEDIA<br/>SOCIAL CHANGE
<br/><br/><label>Dewey Class. No.: </label>R 302.23 JHA(TO)