TY  - BOOK
AU  - Jha, Ritu
AU  - Bhattacharya, Sumantra
TI  - To study the role of social media in shaping consumers' perception towards brands: : dissertation thesis submitted to the department of commerce
U1  - R 302.23 JHA(TO) 
PY  - 2023///
CY  - Kolkata
PB  - St. Xavier's University
KW  - SOCIAL MEDIA
KW  - SOCIAL CHANGE
N1  - includes reference, annexure; Registration No:XK01-2112-0045-21, Roll No: 0019
ER  -