TY  - BOOK
AU  - Alam, Ayan.
AU  - Dr. Vivek Verma
TI  - Use of humour In Advertising and Its Impact on Consumer Buying Behaviour
U1  - 659.1 
PY  - 2023///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Consumer Buying Behaviour
KW  - Advertising
N1  - in partial fulfilment for the Degree of Bachelor of Commerce (Hons) in Finance
ER  -