Lakhotia, Pragya. <br/><br/>
Exploring consumer perception  : An analysis of the effectiveness of promotional mix strategies in influencing buying behaviour 
Pragya Lakhotia 
 - Kolkata  St. Xavier’s University  2023 
 - 42p. 
<br/><br/>In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Buying Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LAK(EXP)