TY  - BOOK
AU  - Lakhotia, Pragya.
AU  - Prof. Monojit Dutta
TI  - Exploring consumer perception: : An analysis of the effectiveness of promotional mix strategies in influencing buying behaviour
U1  - 658.8342 
PY  - 2023///
CY  - Kolkata
PB  - St. Xavier’s University
KW  - Consumer Buying Behaviour
N1  -  In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance
ER  -