TY - BOOK AU - Patawari, Aditya AU - Dr. Vivek Kumar Verma TI - Exploring The Concept of Marketing Manipulation on consumer purchase behaviour U1 - 380 CY - Kolkata PB - St. Xavier’s University KW - Consumer behaviour KW - Market manupulation N1 - In partial fulfillment for the Degree of Bachelor of Commerce (Hons) ER -