TY  - BOOK
AU  - Jain, Priti.
AU  - Dr. Vivek Verma
TI  - Impact of Brand Attributes on young consumer's purchase intention: Evidence from kolkata, India
U1  - 650 
PY  - 2023///
CY  - Kolkata 
PB  - St. Xavier’s University
KW  - consumer behaviour
N1  - In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Marketing

ER  -