TY - BOOK AU - Poddar, Divyesh. AU - Aman Anurag TI - Exploring the efficacy of digital printing as a strategic branding tool in the promotion of goods and services U1 - 658.8 PY - 2023/// CY - Kolkata PB - St. Xavier’s University KW - digital printing N1 - In partial fulfillment for the Degree of Bachelor of Commerce (Hons) ER -