TY - BOOK AU - Rathi, Samarth. AU - Dr. Priyanka Talukdar TI - Effects of advertisement on consumer behaviour in smartphone industry U1 - 658.8342 PY - 2023/// CY - Kolkata PB - St. Xavier’s University KW - consumer behaviour N1 - In partial fulfillment for the Degree of Bachelor of Commerce (Hons) ER -