TY  - BOOK
AU  - Patra, Kunal.
AU  - Dr. Vivek Kumar Verma
TI  - Are Indian consumers fashion Brands conscious?: Insights for Global retailers
U1  - 338.47677 
PY  - 2023///
CY  - Kolkata 
PB  - St. Xavier’s University
KW  - Consumer Behaviour
KW  - Fashion brand consciousness
N1  - In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Marketing

ER  -