TY  - BOOK
AU  - Sarkar, Yesh Allen
AU  - Subhoda Banerjee
TI  - Sensory branding and its influence on consumer purchasing behaviour
U1  - 658.8342 
PY  - 2023///
CY  - Kolkata 
PB  - St. Xavier’s University
KW  - Consumer Purchasing Behaviour
N1  - In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance

ER  -