TY  - BOOK
AU  - Ghosh, Deeganta Kumar
AU  - Indrila Deb
TI  - The influence of branding with consumer purchasing behavior with special emphasis on mobile market
U1  - R 658.827 GHO(INF) 
PY  - 2023///
CY  - Kolkata
PB  - St.Xavier's University
KW  - BRANDING
N1  - includes reference; Registration No: XK01-1112-0778-20; Roll No:1274
ER  -