TY - BOOK AU - Baid, Komal. AU - Vivek Kumar Verma TI - Impact of Influencer marketing on consumer purchase behaviour U1 - 658.8342 PY - 2023/// CY - Kolkata PB - St. Xavier’s University KW - consumer behaviour N1 - In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance ER -