TY  - BOOK
AU  -  Srinivasan, R.
AU  -  R Srinivasan.
TI  - Case studies in marketing: the Indian context
SN  - 9789387472310
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - PHI Learning Pvt ltd
KW  - Marketing
ER  -