St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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101.
Marketing management / : concepts and cases S.A Sherlekar, R. Krishnamoorthy by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkara Himalaya 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.84 SHE(MAR)Ed14.

102.
Retail management : for management and post-graduate student of various universities and institutes P.K Agarwal, N.C. Bansal, Rajan Yadav, Manoj Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Meerut Pragati 2008
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 RET.

103.
Service marketing : the Indian perspective Ravi Shanker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel c2002
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SER.

104.
Service marketing K. Rama Mohana Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 RAO(SER).

105.
Service marketing / : concepts, strategies and cases K. Douglas Hoffman, John E.G. Bateson by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Thomson 2007
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 HOF(SER)Ed3.

106.
Marketing management and human resources management Tridip Sengupta, Jayjit Chakraborty, Chiranjib Mitra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata Calcutta book House c2020
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SEN(MAR).

107.
Modern marketing / : principles and practice R.S.N Pillai, Bagavathi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi S.chand 2007
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 PIL(MOD)C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (2)Call number: R 658.8 PIL(MOD), ...

108.
Marketing in the digital age Dinesh Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2021
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.872 KUM(MAR)C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 KUM(MAR). Not available: St. Xavier's University, Kolkata: Checked out (2).

109.
Rural marketing : challenges and opportunities / Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2017
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 KUM(RUL), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 KUM(RUL).

110.
Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage 2022
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.804 BRE(BUS)Ed3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.804 BRE(BUS)Ed3.

111.
Marketing research : a global outlook / V. Kumar, Regents' Professor, Georgia State University. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2015
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.83 KUM(MAR), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 KUM(MAR).

112.
International marketing management : text and cases / U.C. Mathur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Online resources:
Availability: Items available for loan: St. Xavier's University, Kolkata (3)Call number: 658.84 MAT(INT), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.84 MAT(INT). Not available: St. Xavier's University, Kolkata: Checked out (1).

113.
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey, PR Smith by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 CHA(DIG)Ed5.

114.
Retail marketing management David Gilbert by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2006
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.87 GIL(RET)Ed2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 GIL(RET)Ed2.

115.
Retailing : an introduction / Roger Cox, Paul Brittain by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2007
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.87 COX(RET)Ed5, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 COX(RET)Ed5.

116.
Sustainable marketing Diane Martin, John Schouten by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2014
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.802 MAR(SUS), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 MAR(SUS).

117.
The 4 A's of marketing : creating value for customers, companies and society / Jagdish Sheth, Rajendra Sisodia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Routledge, 2012
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 SHE(4A'S), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SHE(4A'S).

118.
Principles of marketing / By Philip Kotler, Gary Armstrong & Prafulla Agnihotri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2022
Availability: Items available for loan: St. Xavier's University, Kolkata (6)Call number: 658.8 KOT (PRI).Ed17, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 KOT (PRI).Ed17.

119.
Computer- mediated marketing strategies : social media and online brand communication Gordon Bowen & Wilson Ozuem by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: USA Business Science Reference c2015
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 BOW(COM) .

120.
Marketing management & human resource management Buddhadeb Chandra; Somnath Das & S.K. Podder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata Himalaya Publishing house 2019
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 CHA(MAR). Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 CHA(MAR).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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